Zero Waste Marketing Your Program: Strategies for Giveaways
Thursday, December 17 @ 2pm-3pm EST
This program will investigate how marketing can be zero waste, especially considering the impact of school giveaways such as t-shirts or water bottles. It may seem like a good idea to give students reusable bottles, but these kinds of promotional materials may lack the long-term impact we want.
What are some strategies to get the most response for the least environmental impact? Is it worth putting things like stickers and reusable utensils in the budget to begin with?
Our panelists have experience measuring and mitigating the impact of promotional materials on their campus waste stream, so join us to learn their lessons!
University of Kentucky
Joanna Ashford, Recycling Coordinator
Shane Tedder, Sustainability Coordinator
California State University San Marcos
Stephanie Hebert, Zero Waste Analyst