Aiming Upstream: Waste Prevention Campaigns

This program originally took place on November 8, 2018

View Recording

With recycling programs facing headwinds over contamination and market turmoil, some schools are taking the opportunity to shift their priority toward the first of the three R’s: Reduce. We’ll hear about two specific waste prevention campaign opportunities for colleges and other institutions.  New Dream, a non-profit organization focused on changing consumption patterns to improve well being for people and the planet, will share research and outreach resources for their “Simplify the Holidays” campaign encouraging more-meaningful alternatives to simply gifting wasteful, often-unwanted “stuff”.

The second half of the webinar will showcase the “Turning the Page on Campus Paper Use Campaign” promoted by AASHE and Root Solutions, a non-profit organization dedicated to using behavioral science to promote more effective environmental campaigns. Their presentation, combined with a case study from Portland Community College, will highlight resources and strategies to reduce paper consumption.


Kelley Dennings, Advisory Committee
New Dream

Casey Williams, Operations & Outreach Director
New Dream

Download Presentation Slides

New Dream – Simplify the Holidays Campaign Resource Listing

Dennings Research Abstract -Holiday Gift Giving Behavior

Lauren Highleyman, Project Manager
Root Solutions

Download Presentation Slides

Elaine Cole, PhD, Sustainability Coordinator
Portland Community College

Download Presentation Slides

Webinar Series Partner

Connect with the College and University Recycling Coalition on Facebook!