Effective Outreach to Drive Recycling & Reuse Behavior 

Incorporating behavior change principles into outreach campaigns to engage students and staff.

Original Stream Date: April 28, 2016

Webinar Summary:
Successful recycling and waste reduction programs require education to make sure people know what to do and communicate a reason to participate. Getting results from your outreach efforts, however, requires thoughtful planning and an understanding of what will influence student and staff behavior. This program will feature a primer on behavior change principles by a recognized leader in community based social marketing, followed by two case studies from universities that have incorporated behavior change strategies into their outreach programs. Program examples will include using before and after waste audits combined with targeted education to reduce contamination, and a case study on a refillable water bottle campaign that featured a marketing campaign with pledging and incentive components.


Jennifer Tabanico, President, Action Research

Delicia Nahman, Sustainability Officer, Lehigh University
Katharine Targett, Sustainability Program Manager, Lehigh University

Jamie Adams, Sustainability Program Coordinator, SUNY Oswego

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